Global Marketing (10th Edition) – eBook
$29.99
Description
Global Marketing (10th Edition) – eBook Overview
Dive into the complex and exciting world of global marketing with the 10th edition of Global Marketing, authored by industry experts Mark C. Green and Warren J. Keegan. This eBook is an essential resource for students and professionals aiming to grasp the nuances of marketing on a global scale.
Key Features
Designed for both academic and professional use, this eBook offers comprehensive coverage on the subject of global marketing. Essential for study and reference, the eBook is presented in a high-quality PDF format and extends to 629 pages, published by Pearson Education.
Book Details
- Authors: Mark C. Green; Warren J. Keegan
- File Size: 133 MB
- Length: 629 pages
- Format: PDF
- Publisher: Pearson Education, Tenth Edition
- Publication Date: 10th February 2020
- Language: English
- ISBN-10: 1292304022, 013489975X
- ISBN-13: 9780134899756, 9781292304021
What’s New in the 10th Edition?
This latest edition emphasizes changes in the global market, incorporating up-to-date examples, case studies, and strategies that reflect the modern challenges and opportunities facing marketers worldwide. The content is revised to include the latest technological advancements and their impact on global marketing.
Note: This eBook does not include additional resources or online access.
FAQs :
Is this eBook available in other formats?
Currently, this eBook is only available in PDF format.
Can I use this eBook for my marketing course?
Yes, this eBook is suitable for university-level marketing courses and contains essential information for in-depth study and understanding of global marketing concepts.
Does this eBook contain the latest marketing statistics and examples?
Yes, the 10th edition of Global Marketing includes the latest industry statistics, contemporary examples, and case studies to ensure relevancy and up-to-date information for readers.
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