International Business: The Challenges of Globalization (What’s New in Management) 9th Edition
For courses in international business. Cultural focus helps students understand key concepts in international business International Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest. The 9th Edition uses a unique organizing framework that helps students to understand how the elements of international business are related and with a focus on employability skills, students understand how the concepts learned in this course will be relevant to their future careers.The material has been thoroughly updated based on ongoing changes in the international business world to ensure that it remains up-to-date with the rapidily changing world.
Prepare for success in the global business world with International Business: The Challenges of Globalization, 9th Edition, a leading international business textbook that blends real-world relevance, cultural awareness, and career-ready insights.
Designed for students in international business courses, this edition emphasizes the powerful role of culture in shaping business practices across borders. Through engaging examples, real company case studies, and a unique organizing framework, students learn how globalization, trade, politics, and ethics intertwine in today’s interconnected economy.
Thoroughly updated to reflect the latest shifts in global markets, this edition also highlights employability skills, helping students understand how international business concepts apply directly to their future careers.
Strong cultural lens woven throughout all chapters
Career-focused content prepares students for the global workforce
Real-world examples and business case studies bring theory to life
Organized into clear thematic parts for structured learning
Updated with the latest global economic trends and trade policies
Globalization and its impact on modern business
Cross-Cultural Business
Political Economy and Ethics
Economic Development of Nations
International Trade Theory
Political Economy of Trade
Foreign Direct Investment (FDI)
Regional Economic Integration
International Financial Markets
International Monetary System
International Strategy and Organization
Analyzing International Opportunities
Entry Modes and Global Market Access
Product Development and Marketing Strategies
Operations and Supply Chain in International Contexts
Hiring and Managing a Global Workforce
Undergraduate and MBA students studying international business
Instructors teaching global strategy, trade, or cross-cultural management
Professionals entering multinational environments
Anyone looking to understand global markets, trade, and cultural dynamics
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