Methods in Behavioral Research 14th Edition

Methods in Behavioral Research 14th Edition pdf eBook – ISBN13 : 9781260205589

Discover the 14th edition of “Methods in Behavioral Research,” an eBook offering guidance to students in studying smarter and more efficiently. With helpful pedagogy, rich examples, and a clear voice, Cozby and Bates navigate methodological decision-making. This resource, supported by SmartBook®, enhances understanding in psychology and behavioral research. Get your copy now to delve into the world of psychological methods and research

Overview:

Methods in Behavioral Research, 14th Edition by Paul Cozby and Scott Bates is a comprehensive guide that helps students master the fundamental concepts and techniques of behavioral research. This textbook is specifically designed to support students in studying smarter and more efficiently, making it an essential resource for those embarking on research in psychology and the behavioral sciences.

The 14th edition is enhanced by SmartBook®, McGraw-Hill Education’s adaptive and personalized reading experience, which tailors the content to each student’s learning needs. Cozby and Bates offer a clear and engaging approach to methodological decision-making, enriched with helpful pedagogy and rich examples that bring complex concepts to life.

This edition covers a wide array of essential topics, from the scientific understanding of behavior and ethical considerations in research to advanced experimental designs and statistical analysis. With its student-friendly approach and robust support tools, Methods in Behavioral Research equips students with the knowledge and skills necessary for success in their academic and professional endeavors.

Popular Highlights in this book

Basic research tries to answer fundamental questions about the nature of behavior.

There is a temporal order of events in which the cause precedes the effect. This is called temporal precedence.

The fundamental characteristic of the scientific method is empiricism—the idea that knowledge comes from observations.

Key Features:

• Adaptive Learning: Integrated with SmartBook®, an adaptive reading experience that personalizes the learning process for each student.
• Clear Methodological Guidance: Provides clear, step-by-step guidance on making methodological decisions in behavioral research.
• Rich Examples: Includes numerous examples that illustrate key concepts and demonstrate real-world applications of research methods.
• Comprehensive Coverage: Addresses all major aspects of behavioral research, from ethical considerations to statistical analysis and generalization.
• Helpful Pedagogy: Features a range of pedagogical tools designed to support student learning and comprehension.

Table of Contents:

1. Scientific Understanding of Behavior
2. Where to Start
3. Ethics in Behavioral Research
4. Fundamental Research Issues
5. Measurement Concepts
6. Observational Methods
7. Asking People About Themselves: Survey Research
8. Experimental Design
9. Conducting Experiments
10. Complex Experimental Designs
11. Single-Case, Quasi-Experimental, and Developmental Research
12. Understanding Research Results: Description and Correlation
13. Understanding Research Results: Statistical Inference
14. Generalization

Appendices:

• Appendix A: Reporting Research
• Appendix B: Ethical Principles of Psychologists
• Appendix C: Statistical Tests